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Frieze is a contemporary art fair that was established in London in 2003 and has since expanded to include an edition in New York City. The fair is held annually, and attracts leading galleries and artists from around the world, as well as collectors, curators, and art lovers.

Here are a few key things to know about Frieze:

1. Focus on Contemporary Art: Frieze is particularly known for its focus on contemporary art, and the fair is considered one of the most important platforms for promoting and exhibiting the latest developments in the world of contemporary art.
2. Innovative Programming: In addition to the exhibitions and sales at the fair, Frieze is known for its innovative programming, which includes talks, debates, and performance art. The fair has a reputation for being at the forefront of contemporary artistic discourse and for promoting new and challenging ideas in the art world.
3. Exhibitors: Frieze features works by established and emerging artists from around the world, and is attended by leading galleries from around the world. The fair provides a unique opportunity to see and purchase works of art by a diverse range of artists and styles.
4. Prestige: Frieze is widely considered one of the most prestigious contemporary art fairs in the world, and attracts a large and discerning international audience of art lovers, collectors, and art professionals.
5. London Edition: The original Frieze London takes place each October in Regent's Park, and is one of the largest and most important events in the London art world. The fair features over 160 of the world's leading galleries, and attracts visitors from around the world.

Overall, Frieze is a dynamic and innovative contemporary art fair that provides a unique platform for showcasing the latest developments in the world of contemporary art, as well as for promoting new and exciting artists and galleries.